The Story of Labubu: From Storybook to Global Icon

Labubu, with its cheeky grin and elf-like ears, has become a beloved figure in the world of designer toys. But behind its playful appearance lies a rich and fascinating story—one that spans continents, cultures, and creative traditions. From its roots in European-inspired storybooks to its rise as a global pop culture phenomenon, Labubu’s journey is a testament to the power of imagination and cross-cultural collaboration.

In this article, we’ll explore the origins of Labubu, how it evolved into a collectible icon, and why it continues to capture the hearts of fans around the world.

The Birth of Labubu: A Blend of Cultures and Creativity

Labubu was born in 2015 from the imagination of artist Kasing Lung, whose own life is a blend of East and West. Born in Hong Kong, Lung moved to the Netherlands as a child and eventually settled in Belgium. His multicultural upbringing deeply influenced his artistic style, which draws heavily from European folklore, fairy tales, and Nordic mythology.

Labubu first appeared in Lung’s illustrated picture books as part of a whimsical universe called The Monsters—a tribe of fantastical beings that live in a world that’s both enchanting and slightly eerie. Among them, Labubu stood out: a small, furry creature with pointed ears, a wide, toothy grin (featuring nine sharp teeth), and a mischievous personality.

Despite its impish appearance, Labubu isn’t a villain. Instead, it represents the playful unpredictability often found in classic fairy tales. According to Lung’s original stories, Labubu is female and belongs to a tribe of female monsters, each with their quirks and personalities.

From Page to Plastic: Labubu’s Leap into Collectibles

While Labubu had a modest following among fans of Lung’s books and illustrations, its transformation into a global icon began in 2019, when Lung partnered with Pop Mart, a Beijing-based company known for its designer toys and blind box collectibles.

Pop Mart had already made a name for itself in the booming art toy market, and the collaboration with Lung proved to be a game-changer. The first series of Labubu blind box figures sold out quickly, sparking excitement among collectors in China and beyond.

Since then, Pop Mart has released over 300 different Labubu figures, including seasonal editions, rare variants, and collaborations with other artists and brands. Each figure tells a story—Labubu as a pirate, a ghost, a holiday elf, or simply enjoying a quiet moment in the forest. This storytelling element, combined with Lung’s distinctive art style, gives Labubu a depth that most collectibles lack.

A Cultural Fusion: East Meets West

Labubu’s success is a beautiful example of cultural fusion. While the character’s origins are steeped in European folklore, its rise to fame was fueled by the energy and innovation of China’s designer toy scene.

Pop Mart’s savvy marketing—especially through blind box formats, social media campaigns, and celebrity endorsements—helped Labubu reach a broader audience. One notable fan is Lisa from BLACKPINK, whose public admiration for Labubu introduced the character to millions of K-pop fans worldwide.

This cross-cultural appeal has helped Labubu gain traction not just in China but in Southeast Asia, Japan, Europe, and beyond. It’s a character that feels both familiar and fresh, rooted in tradition, yet perfectly suited for the modern world.

Labubu and the Designer Toy Movement

Labubu’s rise is part of a larger trend: the designer toy phenomenon, also known as the art toy movement. Unlike mass-market toys, designer toys are often created by independent artists and produced in limited quantities. They’re not just toys—they’re collectible art pieces, often aimed at adults rather than children.

The blind box format, which originated in Japan and was perfected in China, adds an element of surprise and community. Collectors trade figures, hunt for rare editions, and share their finds online. Pop Mart has built an entire ecosystem around this model, with Labubu as one of its most iconic characters.

For many, collecting Labubu Plush Keychains and figures is about more than just owning cute items—it’s about self-expression, nostalgia, and being part of a creative global community.

Why Labubu Stands Out

So, what makes Labubu so special?

• It’s cute—but not in a conventional way. Labubu’s grin is both charming and a little spooky, giving it a unique personality.
• It tells a story. Each figure is part of a larger narrative, inviting fans to imagine new adventures.
• It’s rooted in art. Labubu isn’t just a product—it’s the creation of an artist with a vision, and that authenticity shines through.
• It bridges cultures. Labubu’s design and story blend Eastern and Western influences in a way that feels natural and exciting.

Labubu is more than just a toy—it’s a character that resonates with people across ages and backgrounds. Whether you’re drawn to its mischievous smile, its fairy tale origins, or its collectible charm, Labubu offers something truly unique.

The Magic of Collecting Labubu

For fans, collecting Labubu figures is a joyful experience. Each new release brings excitement, whether it’s a limited-edition Halloween Labubu, a holiday-themed pendant, or a classic design from the Exciting Macaron series.

Collectors often display their Labubu Plush Keychains proudly, share photos on social media, and connect with other fans through online communities. The thrill of finding a rare figure or completing a series is part of what makes the hobby so rewarding.

And with new designs constantly being released, there’s always something to look forward to.

Where to Find Authentic Labubus?

If you’re ready to start your own Labubu collection—or add to an existing one—it’s important to shop from a trusted source. The LabubuPlushKeychains Online Store is a top destination for fans looking for authentic Pop Mart Labubu figures.

Why Choose LabubuPlushKeychains Online Store?

• 100% Authentic Products: Every item is officially licensed by Pop Mart and comes with original packaging and a QR code for verification.
• Wide Selection: From classic series to limited editions, the store offers a curated collection of Labubu Plush Keychains.
• Free Global Shipping: No matter where you are, you can enjoy Labubu without worrying about extra shipping costs.
• Secure Checkout: With encrypted payments and a 60-day money-back guarantee, your purchase is protected.
• 24/7 Customer Support: Have a question or need help? The support team is always available to assist.

Unlike unverified marketplaces, the LabubuPlushKeychains Online Store ensures that every detail—from the stitching to the signature grin—is exactly as it should be.

Final Thoughts: Labubu’s Legacy

Labubu’s journey—from a storybook character to a global collectible icon—is a testament to the power of creativity, storytelling, and cultural exchange. It’s a character that defies easy categorization: cute but mischievous, playful but deep, rooted in folklore but thriving in the digital age.

As Labubu continues to evolve, its charm remains timeless. Whether you’re a longtime fan or just discovering it for the first time, there’s something magical about this little monster with the big grin.

And if you’re looking to bring that magic home, the LabubuPlushKeychains Online Store is the perfect place to start.

Frequently Asked Questions (FAQs)

1. Who created Labubu?

Labubu was created by artist Kasing Lung in 2015. The character originally appeared in his illustrated books as part of the Monsters universe.

2. What makes Labubu different from other designer toys?

Labubu blends European fairy tale influences with modern design. Its mischievous grin, storytelling depth, and cultural fusion set it apart.

3. How many Labubu figures exist?

Pop Mart has released over 300 Labubu figures, including seasonal editions, rare variants, and collaborations.

4. Where can I buy authentic Labubu Plush Keychains?

The LabubuPlushKeychains Online Store offers a wide selection of genuine Pop Mart Labubu figures with free global shipping.

5. Is Labubu popular outside of China?

Yes. Labubu has a strong following in Southeast Asia, Japan, Europe, and beyond, thanks to its universal appeal and celebrity endorsements.

6. What is the blind box format?

A blind box is a sealed package that contains a random figure from a series. It adds surprise and collectibility to the experience.

7. Why is Labubu considered part of the designer toy movement?

Labubu is created by an independent artist, produced in limited quantities, and marketed as collectible art rather than a children’s toy.

Ready to discover the magic of Labubu? Explore the world of authentic collectibles at the LabubuPlushKeychains Online Store and start your journey today.

Labubu Keychains Editorial Team

Labubu Keychains Editorial Team loves sharing all about Labubu’s adorable world. We’re experts at teaching fans about these cute Pop Mart toys and how to collect them. Our simple guides help everyone enjoy their Labubu journey with fun and confidence.